Shopping in Santorini: What to Buy & Where
Shopping in Santorini is an experience in itself. From traditional markets to luxury boutiques, you'll find unique items that make perfect souvenirs or gifts. This guide helps you find the best shopping spots and avoid tourist traps.
Best Markets in Santorini
Traditional Markets
The markets in Oia and Fira are where locals shop and the best place to find authentic Greece products. Arrive early for the freshest produce and best selection. These markets are also great for trying fresh seafood and fava beans.
Artisan & Craft Markets
Imerovigli hosts regular artisan markets where local craftspeople sell handmade goods. These are perfect for unique souvenirs you won't find anywhere else. Weekend markets are typically the best.
Best Things to Buy in Santorini
- Local food products: moussaka ingredients, spices, local wines and spirits
- Handcrafted goods: Traditional crafts unique to Greece
- Fashion: Santorini has a distinct fashion scene, especially in Perissa
- Art: Local artists sell prints and originals in Fira
- Antiques: Browse antique shops in Imerovigli for vintage finds
Shopping Districts
Perissa: Luxury shopping with international brands and designer boutiques. This is where you'll find high-end fashion and jewelry.
Oia: Mid-range shopping with local and international brands. Great for everyday fashion and accessories.
Kamari: Budget-friendly shopping with local brands and vintage stores. Best for unique finds at reasonable prices.
Shopping Tips for Santorini
- Markets typically close by early afternoon - go in the morning
- Bargaining is generally not practiced in shops, but may work in markets
- Keep receipts for tax-free shopping if you're eligible
- Check customs regulations for your home country before buying food products
- The EUR exchange rates can vary - compare at official exchange offices
What NOT to Buy
Avoid overpriced "authentic" souvenirs near Oia Sunset - the same items are available for half the price in Fira. Also skip mass-produced items labeled as "handmade" - check the quality carefully.
Frequently Asked Questions
What should I buy in Santorini?
The best things to buy in Santorini include local food products, handcrafted goods, fashion from local designers, art from local artists, and traditional items unique to the region. Avoid overpriced souvenirs near major tourist landmarks.
Where are the best markets in Santorini?
The best markets in Santorini are found in the traditional neighborhoods away from the main tourist areas. Visit in the morning for the freshest selection and most authentic experience.
Can you bargain in Santorini?
Bargaining practices vary by location. In most Western cities, prices are fixed in shops but negotiation may work in outdoor markets. In Asian, Middle Eastern, and North African markets, bargaining is expected and part of the shopping culture.