Shopping in Florence: What to Buy & Where
Shopping in Florence is an experience in itself. From traditional markets to luxury boutiques, you'll find unique items that make perfect souvenirs or gifts. This guide helps you find the best shopping spots and avoid tourist traps.
Best Markets in Florence
Traditional Markets
The markets in Centro Storico and Oltrarno are where locals shop and the best place to find authentic Italy products. Arrive early for the freshest produce and best selection. These markets are also great for trying lampredotto and gelato.
Artisan & Craft Markets
Santa Croce hosts regular artisan markets where local craftspeople sell handmade goods. These are perfect for unique souvenirs you won't find anywhere else. Weekend markets are typically the best.
Best Things to Buy in Florence
- Local food products: bistecca alla fiorentina ingredients, spices, local wines and spirits
- Handcrafted goods: Traditional crafts unique to Italy
- Fashion: Florence has a distinct fashion scene, especially in Santo Spirito
- Art: Local artists sell prints and originals in Oltrarno
- Antiques: Browse antique shops in Santa Croce for vintage finds
Shopping Districts
Santo Spirito: Luxury shopping with international brands and designer boutiques. This is where you'll find high-end fashion and jewelry.
Centro Storico: Mid-range shopping with local and international brands. Great for everyday fashion and accessories.
San Lorenzo: Budget-friendly shopping with local brands and vintage stores. Best for unique finds at reasonable prices.
Shopping Tips for Florence
- Markets typically close by early afternoon - go in the morning
- Bargaining is generally not practiced in shops, but may work in markets
- Keep receipts for tax-free shopping if you're eligible
- Check customs regulations for your home country before buying food products
- The EUR exchange rates can vary - compare at official exchange offices
What NOT to Buy
Avoid overpriced "authentic" souvenirs near Duomo - the same items are available for half the price in Oltrarno. Also skip mass-produced items labeled as "handmade" - check the quality carefully.
Frequently Asked Questions
What should I buy in Florence?
The best things to buy in Florence include local food products, handcrafted goods, fashion from local designers, art from local artists, and traditional items unique to the region. Avoid overpriced souvenirs near major tourist landmarks.
Where are the best markets in Florence?
The best markets in Florence are found in the traditional neighborhoods away from the main tourist areas. Visit in the morning for the freshest selection and most authentic experience.
Can you bargain in Florence?
Bargaining practices vary by location. In most Western cities, prices are fixed in shops but negotiation may work in outdoor markets. In Asian, Middle Eastern, and North African markets, bargaining is expected and part of the shopping culture.